BBA Business Analytics in Collaboration with Powered by IBM
Combine business management skills with data analytics and AI insights. An IBM-powered business analyst training track — students work with real datasets, BI dashboards, and analytics tooling used in industry, not just business-analyst classes taught from a textbook.
About the BBA Business Analytics programme
A management degree for students who want to make decisions with evidence. The BBA core — marketing, finance, operations, organisational behaviour — is taught alongside an analytics track that builds from spreadsheets to SQL to predictive modelling, using IBM tooling. The emphasis throughout is on translating a business question into a data question and back again.
Why study BBA Business Analytics at TIU
You learn the functional areas properly, then learn to analyse them — which is what analyst roles actually require.
The analytics track progresses deliberately, so students from any 10+2 stream can follow it.
Cognos, SPSS and watsonx are used in coursework, not just named in it.
Much of the grading is live cases and presentations rather than written examinations alone.
What you study, year by year
Indicative structure. Module sequencing may vary by batch and regulatory guidelines.
Tools and platforms
Who this programme suits
- Students who want a business career but not an innumerate one
- Anyone targeting business analyst, consulting or product roles
- Students from commerce, science or humanities backgrounds alike
Where this degree takes you
BBA Business Analytics: common questions
No. The analytics track starts from business statistics and spreadsheets and builds up, so students from any stream can follow it.
It is a management degree with genuine technical content. You will write SQL and Python, but the framing is always a business decision rather than an engineering problem.
A common path. Many graduates work for two or three years as analysts first, which strengthens an MBA application considerably.
Business Analyst, Data Analyst, Growth Analyst or Associate Consultant.
Admissions for 2026 are open
Talk to the admissions team about eligibility, scholarships, and the application timeline for BBA Business Analytics in Collaboration with Powered by IBM.
Start Your Application