B. Des Digital Product Design
Focus on user experience and interface design for digital products.
About the B. Des Digital Product Design programme
A product design degree focused on digital interfaces and the process behind them — research, information architecture, interaction, prototyping, testing and design systems. The work is method-led: every project begins with users and a problem statement, and is assessed on the reasoning as much as the visual outcome. Graduates leave with case studies, which is what product design hiring actually looks at.
Why study B. Des Digital Product Design at TIU
Projects are documented as end-to-end case studies with research, iteration and rationale.
Interviewing, synthesis and usability testing are full modules with real participants.
Components, tokens and developer handoff are covered, because that is where the job mostly lives.
Cross-disciplinary projects with CSE students, so you learn to design against real technical constraints.
What you study, year by year
Indicative structure. Module sequencing may vary by batch and regulatory guidelines.
Tools and platforms
Who this programme suits
- Students drawn to how things work as much as how they look
- Anyone targeting UX, UI or product design roles at technology companies
- Students who enjoy research, structure and iteration
Where this degree takes you
B. Des Digital Product Design: common questions
No, though the programme includes front-end fundamentals so you can design realistically and hand off cleanly.
Visual Communication is broader and craft-led — brand, print, motion, editorial. Digital Product Design is narrower and process-led, focused on interfaces, research and product thinking.
A portfolio of case studies showing your process, not only final screens. The final year is structured around producing exactly that.
Yes, an industry internship in the final year.
Admissions for 2026 are open
Talk to the admissions team about eligibility, scholarships, and the application timeline for B. Des Digital Product Design.
Start Your Application