Creative Arts & Design

M.Des in Advertising, design and digital communications

Advanced design studies focusing on advertising strategies and digital communication.

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Duration
2 Years
Eligibility
Bachelor's degree in design, fine arts, mass communication or a related field; portfolio review

About the M.Des in Advertising, design and digital communications programme

A two-year masters for graduates who want to lead creative work rather than execute it. The programme combines strategy — brand positioning, consumer insight, campaign planning — with advanced craft across film, digital and experiential media. Year two centres on a self-directed thesis campaign, developed to the standard of a professional pitch.

Why study M.Des in Advertising, design and digital communications at TIU

Strategy and craft together

You learn to build the argument for a campaign as well as to make it.

Thesis campaign as a pitch

The final project is developed and defended the way an agency would pitch it to a client.

Across all contemporary media

Film, social, experiential and digital campaigns, not print-era advertising theory.

Portfolio built for creative leadership roles

Aimed at art direction and creative strategy positions rather than entry-level execution.

What you study, year by year

Semester 1— Strategy and insight
Advertising Strategy & Brand PositioningConsumer Behaviour & InsightAdvanced Visual CommunicationCopywriting & Concept DevelopmentDesign Research Methods
Semester 2— Campaign craft
Integrated Campaign PlanningFilm & Video AdvertisingDigital & Social Media CampaignsArt DirectionExperiential & Environmental Design
Semester 3— Specialisation and industry
Creative DirectionMedia Planning & AnalyticsAgency InternshipThesis Phase I — Research & Proposition
Semester 4— Thesis campaign
Thesis Phase II — Campaign DevelopmentPortfolio & Pitch PresentationProfessional Practice

Indicative structure. Module sequencing may vary by batch and regulatory guidelines.

Tools and platforms

What you'll work with
Adobe Creative SuitePremiere Pro & After EffectsFigmaSocial analytics platformsCinema 4D

Who this programme suits

  • Design and communication graduates aiming at creative leadership
  • Working creatives returning for strategic depth
  • Candidates targeting art direction or creative strategy roles

Where this degree takes you

Roles graduates target
Creative DirectorAd StrategistBrand ManagerDigital Marketing Lead
Industries that hire
Advertising agenciesBrand consultanciesIn-house creative teamsDigital marketingIndependent creative practice

M.Des in Advertising, design and digital communications: common questions

Yes, from design, fine arts, mass communication or a related field, subject to portfolio review. The portfolio matters more than the specific degree title.

Admissions for 2026 are open

Talk to the admissions team about eligibility, scholarships, and the application timeline for M.Des in Advertising, design and digital communications.

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